Products demonstrations, which are so specific for direct selling, are increasingly becoming virtual, and sales transactions are actively taking place on social networks. This was revealed by an international research conducted by the European Direct Selling Association-Seldia. Every second direct sales representative in Lithuania pointed out social networks as an effective way of selling products.
On October 17, Gintautas Zaleckas, representing the Baltic Direct Selling Associations, participated in the 7th Annual European Direct Selling Conference and in the European Direct Selling Association-Seldia 50th years anniversary celebration in Brussels.
Lithuanian Direct Selling Association and the European Direct Selling Association-Seldia (www.seldia.eu) for the first time in Lithuania will conduct an independent market research in order to better understand the socio-economic aspects of direct selling. The survey will be carried out by an independent market research firm Ipsos as online survey and it will be done even in 11 European countries.
Last year the retail sales of Lithuanian Direct Selling Association (LTPA) member companies’ maintained a rapid growth rate and grew by 6.2% over the 2017 up to 34.7 million euro (excluding VAT). This is the highest growth in the last 4 years.