Lecture in University of Management and Economics
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On November the General Secretary of the Lithuanian Direct Selling Association as a guest gave lecture in the Marketing Principles course for the second year students of the ISM University of Management and Economics.

During the lecture the direct selling as a way of distributing of goods and services was introduced, why and when it is used, what are advantages for trader, customer and state, how direct selling business is structured, how big this market is, how a sales force is organized, what compensation plans are used, ethics and social responsibility of direct selling companies and a lot of other things about direct selling industry. In one hour and a half long lecture participated about 70 students.
It is planned in cooperation with other universities to continue the lecturing process.

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