By the Lithuanian Direct Selling Association ordered and by the research agency “Sprinter research” conducted a representative public study showed that residents of Lithuania are increasingly acquire goods through direct sales. According the study, 55 percent of respondents in Lithuania at least once bought a product from direct selling company’s distributor personally or at held product’s demonstration. For comparison – in 2011 this figure was 48 percent. The most active proponents of direct sales are women, they almost twice as likely than men are shopping in this way (71 percent of women and 36 percent of men). Lithuania is still a little bit lagging behind the Latvia, where 60 percent of respondents have bought products through direct sales. Meanwhile in Estonia this number is quite similar to Lithuania and seeks 54 percent.