European Statistics
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Direct selling is a large and growing sector within the non-store retail trade in Europe. Direct sales volume show a constant growth over the last five years. Over 6,4 million people are engaged in direct selling in European Union, a figure that goes up to 14 million for the whole European continent. Direct selling companies offer in Europe permanent employment to 26,000 people and 76% of the products they sell are manufactured in Europe.

According European Direct Selling Association-Seldia, in 2015 Direct Selling industry retail sales (VAT excl.) in EU were 28,2 billions euro.

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