{"id":74872,"date":"2022-04-19T16:30:54","date_gmt":"2022-04-19T14:30:54","guid":{"rendered":"https:\/\/www.ltpa.lt\/?p=74872"},"modified":"2022-11-17T16:45:27","modified_gmt":"2022-11-17T14:45:27","slug":"the-direct-selling-industry-maintained-a-record-growth","status":"publish","type":"post","link":"https:\/\/www.ltpa.lt\/en\/the-direct-selling-industry-maintained-a-record-growth\/","title":{"rendered":"The direct selling industry maintained a record growth"},"content":{"rendered":"

Lietuvos tiesiogin\u0117s prekybos asociacijos (LTPA) nari\u0173 ma\u017emeniniai pardavimai pra\u0117jusiais metais i\u0161augo rekordiniais 12,8 proc. iki 47,7 mln. eur\u0173 be PVM. Tuo tarpu asmen\u0173, bendradarbiaujan\u010di\u0173 su tiesiogin\u0117s prekybos \u012fmon\u0117mis, skai\u010dius padid\u0117jo daugiau nei 4 proc. ir siek\u0117 beveik 48 t\u016bkstan\u010dius Lietuvos gyventoj\u0173.<\/strong> The retail sales of members of the Lithuanian Direct Selling Association (LTPA) increased by a record 12.8 percent last year,- up to 47.7 million EUR without VAT. Meanwhile, the number of persons cooperating with direct selling companies increased by more than 4 percent and reached almost 48 thousand persons.<\/strong><\/p>\n

\u201ePra\u0117jusiais metais besit\u0119sianti COVID-19 pandemija vert\u0117 tiesiogin\u0117s prekybos \u012fmon\u0117s ir j\u0173 pardav\u0117jus toliau veikti naujos realyb\u0117s s\u0105lygomis: grie\u017eto karantino laikotarpiais \u012fmoni\u0173 pardav\u0117jai aktyviai naudojo skaitmeninius pardavimo \u012frankius (mobilias aplikacijas, interneto svetaines, socialinius tinklus) ir reng\u0117 virtualias konsultacijas bei produkt\u0173 demonstracijas, o kai tiesioginiai kontaktai nebuvo ribojami, steng\u0117si konsultuoti ir aptarnauti klientus gyv\u0173 susitikim\u0173 metu\u201d,\u2013 komentuoja LTPA direktorius ir generalinis sekretorius Baltijos \u0161alims Gintautas Zaleckas.”Last year, the ongoing COVID-19 pandemic forced direct selling companies and their sellers to continue operating under the conditions of a new reality: during the strict quarantine periods, companies’ sellers actively used digital tools (mobile applications, websites, social networks) and held virtual consultations and product demonstrations, and when face-to-face contacts were not limited, they tried to advise and serve customers during in-person meetings”, comments Gintautas Zaleckas, LTPA director and general secretary for the Baltic countries.<\/p>\n

“Last year, the ongoing COVID-19 pandemic forced direct selling companies and their sellers to continue operating under a new reality”<\/p><\/blockquote>\n

Pasak G.Zalecko, \u0161iuolaikin\u0117je prekyboje did\u0117jant konkurencijai d\u0117l klient\u0173 d\u0117mesio ir pasitik\u0117jimo, tiesioginiai pardavimai yra i\u0161skirtinis b\u016bdas \u012fgyti lojali\u0173 klient\u0173, nes tiesiogin\u0117s prekybos \u012fmon\u0117s gali pasi\u016blyti ne tik auk\u0161tos kokyb\u0117s produktus, bet ir profesionali\u0105 tiesioginio pardav\u0117jo konsultacij\u0105 ir individualius asmenine patirtimi gr\u012fstus patarimus. Pavyzd\u017eiui, 69 proc. Lietuvos gyventoj\u0173, pirkusi\u0173 prekes tiesiogin\u0117s prekybos b\u016bdu, tiesioginio pardav\u0117jo profesionalum\u0105 vertina labai gerai ar gerai\u00a0t.y. kad pardav\u0117jas-konsultantas buvo labai gerai pasiruo\u0161\u0119s (tur\u0117jo reikiamas \u017einias apie produkt\u0105) ir gal\u0117jo atsakyti \u012f visus kliento klausimus.<\/p>\n

According to G. Zaleckas, with the increasing competition for customers’ attention and trust in modern retail, direct sales are an exceptional way to acquire loyal customers, as direct selling companies can offer not only high-quality products, but also professional advice from a direct seller, which is also based on personal experience. For example, 69 percent residents of Lithuania, who bought goods through direct seales rate the professionalism of the direct seller as very good or good[1]<\/a>, i.e. that the sales consultant was very well prepared (had the necessary knowledge about the product) and was able to answer all the customer’s questions.<\/p>\n

In the second half of the last year and especially in the last quarter, the number of people cooperating with direct selling companies was growing, as the decrease in regular income due to rapid inflation led some people to discover direct sales as a flexible additional income opportunity, or even as an opportunity for their own small business. According to G. Zaleckas, with high inflation, this trend should continue, and it is also very important that more and more people are interested in non-traditional forms of work and flexible earning opportunities. According to the data of a study commissioned by LTPA, as many as two-thirds (66%) of Lithuanian residents answered that they would be interested in a flexible way to earn money in the next 12 months in a non-“traditional” job[2]<\/a>.<\/p>\n

Among the different product categories sold by direct selling companies, as in the previous year, wellness products saw the highest growth in demand and sales, but cosmetics and personal care products continue to be the largest product category.<\/p>\n

Comparing the Baltic countries, in 2021 the sales volumes of members of the direct selling association grew by 13.5 percent in Latvia, and by 4.5 percent in Estonia. and respectively reached 34.2 and 21.7 million euros. The number of persons cooperating with direct selling companies increased by 4 percent in Latvia and by 2 percent in Estonia and amounted to 36.5 and 23.5 thousand persons.<\/p>\n

 <\/p>\n

[1]<\/a> A public survey on country residents opinion on direct selling, conducted by UAB “Sprinter tyrimai” in June-July, 2021.<\/p>\n

[2]<\/a> A public survey on country residents opinion on direct selling, conducted by UAB “Sprinter tyrimai” in June-July, 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lietuvos tiesiogin\u0117s prekybos asociacijos (LTPA) nari\u0173 ma\u017emeniniai pardavimai pra\u0117jusiais metais i\u0161augo rekordiniais 12,8 proc. iki 47,7 mln. eur\u0173 be PVM. Tuo tarpu asmen\u0173, bendradarbiaujan\u010di\u0173 su tiesiogin\u0117s prekybos \u012fmon\u0117mis, skai\u010dius padid\u0117jo daugiau nei 4 proc. ir siek\u0117 beveik 48 t\u016bkstan\u010dius Lietuvos gyventoj\u0173. The retail sales of members of the Lithuanian Direct Selling Association (LTPA) increased by […]<\/p>\n","protected":false},"author":3,"featured_media":74526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ltpa.lt\/en\/wp-json\/wp\/v2\/posts\/74872"}],"collection":[{"href":"https:\/\/www.ltpa.lt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ltpa.lt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ltpa.lt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ltpa.lt\/en\/wp-json\/wp\/v2\/comments?post=74872"}],"version-history":[{"count":2,"href":"https:\/\/www.ltpa.lt\/en\/wp-json\/wp\/v2\/posts\/74872\/revisions"}],"predecessor-version":[{"id":74874,"href":"https:\/\/www.ltpa.lt\/en\/wp-json\/wp\/v2\/posts\/74872\/revisions\/74874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ltpa.lt\/en\/wp-json\/wp\/v2\/media\/74526"}],"wp:attachment":[{"href":"https:\/\/www.ltpa.lt\/en\/wp-json\/wp\/v2\/media?parent=74872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ltpa.lt\/en\/wp-json\/wp\/v2\/categories?post=74872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ltpa.lt\/en\/wp-json\/wp\/v2\/tags?post=74872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}