Lithuanian legal acts have been found to refer to direct selling by a number of names: door-to-door selling, selling through an agent, selling away from business premises, etc. It is utmost important to distinguish between the different concepts, and consider the relevant legal regulatory provisions as appropriate.

In respect of direct selling Lithuanian legal acts provide for the general and the special legal regulatory framework. The general regulatory framework implies that companies and their products of the type are subject to the entirety of regulations concerning retail trade, consumer rights protection, refund and replacement of goods, product safety, advertising promotion and other requirements of general nature. Special regulation is based on the special provisions governing trading in premises not intended for trading (selling away from business premises) and the enhanced assurance of consumer rights in such relations.

General regulation of consumer rights

In Lithuania consumer rights are established by the provisions of Articles of the Civil Code and the Law on Protection on Consumer Rights of the Republic of Lithuania. It should be noted that according to the relevant legal provisions in consumer purchase-sale contracts sellers are prohibited from offering the buyer entitlement to a gift or other supplement to the product, receivable immediately or within a certain time period after the conclusion of the contract, except for advertising samples, or promising entitlement to the  purchase of accessories to the things, attempting to exert influence on  the buyers by offering things or services, demonstrating allegedly reduced priced and perform other actions as specified in the legal acts.