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Direct Selling attracts entrepreneurial-minded individuals who value independence but want a business model with low start-up costs and little overhead. Affiliating with a company, direct sellers work on their own – building their business on their time and their terms.

Direct Selling offers people of all backgrounds an opportunity to earn additional income or build their own business and to achieve personal fulfillment, recognition, and empowerment through entrepreneurship and social retail. 

Direct Selling is also social selling. To succeed, direct sellers rely on strong personal relationships with their customers – a strategy built through face-to-face interactions, product demonstrations, word-of-mouth and nowadays of course social media and internet.

Direct Selling is Flexibility

For some, Direct Selling is extra income. For others, it’s the ability to achieve the right work-life balance. Direct Selling is the opportunity to work from home, from a café or a co-working center. For all direct sellers, Direct Selling is the chance to design their own lifestyle.

Direct Selling is Rewarding

Thanks to the in-depth training and ongoing mentorship that Direct Selling provides, our sellers benefit from learning valuable business skills that can be transferred to other opportunities.

In fact, 1 in 5 people join Direct Selling for the specific purpose of developing entrepreneurial skills.

Direct Selling is Independence

Whether for a new mom, a recent retiree or a student looking to bring in some extra money, Direct Selling Is… Independence.

Direct Selling is Empowerment

Direct Selling has shattered the glass ceiling. Thanks to our fair, flexible and low-cost approach to starting a business, Direct Selling has replaced barriers and failure with opportunities and success.

Nevertheless, as in any business, Direct Selling rewards those who are committed to their work.

Direct Selling is Personalised

Direct Selling brings people together in a community – a rare trait in today’s increasingly impersonal business world. While our sector has embraced the digital realm, we continue to find that our biggest successes come from personal relationships and face-to-face interactions.

Our social side isn’t just good for sales – it’s good for our people too. 1 in 3 direct sellers cite the chance to meet new people as their primary motivation for becoming involved in Direct Selling. Furthermore, Direct Selling serves as a social glue in both rural and urban areas, offering a flexible and personal alternative to busy shopping centres and intangible internet stores.

Direct Selling is Quality

Direct Selling companies and their sellers sell a wide range of high quality products and provide 100% satisfaction guarantee.  

Direct Selling is Reliability

All direct sellers starting cooperation with DSA member companies are protected under the DSA Code of Ethics.

Some of the many advantages of direct selling include:

Be Your Own Boss

Choose your hours – work part time or full time! Enjoy freedom and flexibility, work around your commitments.


Be recognised by peers for achievements, big and small, building confidence and self-esteem. 

Low Entry Costs

Little or no cost is required to start a direct selling business, sometimes just a product demonstration kit.

Simple Start-Up & Ongoing Support

Direct selling organisations offer advice, training, marketing and administration support to help you achieve your business goals.


Earn a little extra to cover expenses, reach a goal for a holiday or make it a full time career – you decide!

Personal Development

Direct selling organisations provide skill training and personal development to encourage growth and business success. 


Direct selling organisations provide skill training and personal development to encourage growth and business success.

Rewards & Incentives

Direct selling rewards success through  a wide range of travel and incentive programs.  

Open to Everyone

Direct selling opportunities are open to all people over 18 regardless of gender, background or education.

Easy to Exit

 There are no penalties in leaving the industry. Our members will buy back product in marketable condition.  

View a list of our members and the opportunities they can offer you.

Highest ethical standards

Best practices of direct selling business

Take a look at the LTPA Code of Ethics →